A prominent force in the online gaming affiliate arena, Better Collective, commenced 2018 by securing the Finnish firm Premium Administration OU. Although specific figures remain undisclosed, speculation places the deal’s value in the millions. This purchase follows a series of eight comparable acquisitions throughout 2017, showcasing Better Collective’s proactive approach to broadening its presence across diverse markets and consumer segments.
Established in 2014, Premium Administration cultivated its position within the Finnish online gaming landscape through a platform providing both casino and sports wagering options. This agreement translates to Better Collective assuming ownership of several well-known websites, including kasinosankarit.com and vastaveto.com.
Jesper Søgaard, CEO and co-founder of Better Collective, views this as a logical progression: “This acquisition represents our initial endeavor in 2018, expanding upon the eight successful acquisitions finalized in 2017. It embodies our dedication to a sustained mergers and acquisitions strategy focused on reinforcing our standing as a frontrunner within the European iGaming affiliate sector.” He further highlighted the significance of Premium OU’s robust presence in Finland, which will enable Better Collective to bolster its position within the Nordic region.
Mikk Maal, a partner at Premium Administration OU, conveyed his enthusiasm for the future: “We are immensely proud of our achievements thus far, yet we are even more enthusiastic to witness what lies ahead as we combine forces with Better Collective.”
This team possesses remarkable abilities and assets, promising a brilliant trajectory that surpasses all expectations. We are confident that our devoted audience will shortly witness extraordinary outcomes from this partnership.”