The gaming giant, 888 Holdings, known for prominent brands such as William Hill, Mr Green, and 888sport, has designated Ben Hurst to lead their growth strategy in North America. Assuming the role of VP of Marketing Development, Hurst will supervise key brands, including their collaboration with Authentic Brands Group for SI Sportsbook and SI Casino.
Hurst is well-acquainted with 888, having previously acted as an advisor for the organization. His notable background includes executive positions such as Senior VP and Head of Digital at Madison Square Garden Sports & Entertainment, where he directed digital projects for renowned brands like the New York Knicks and Rangers. Before that, he held a high-ranking position at Paramount, overseeing digital plans for major networks such as Comedy Central and MTV.
Hurst’s principal objective? To strengthen 888’s foothold in the flourishing US and Canadian markets. He will collaborate closely with Howard Mittman, President of 888 US, who conveyed his enthusiasm about Hurst joining their ranks.
Throughout the last twelve months of collaboration, I’ve gained significant admiration for [this person’s] decision-making abilities and knowledge. He possesses a deep understanding of this sector’s complexities and our firm’s distinct standing. His guidance will be essential as we strive for heightened achievements within the American market.” [This person’s] remarkable history with prominent international media companies, especially in the digital, athletic, and amusement realms, makes him ideally suited to spearhead our US growth. We’re delighted to welcome him to the team.”