Betsson, a prominent name in online gaming, has partnered with Torino Football Club, one of Italy’s most storied teams. This alliance commenced dramatically during the always-fierce Turin derby against Juventus, a game that concluded in a hard-earned tie.
This collaboration, titled “A New Chapter,” seeks to embody the mutual fervor of both Betsson and Torino FC, drawing supporters closer to the excitement through engaging initiatives. This association is a significant stride for Betsson, who recently debuted in Italy with iconic footballer Francesco Totti as their representative.
Lorenzo Barrale, Chief Revenue Officer at Torino FC, conveyed his excitement, remarking that the club is delighted to welcome Betsson to the “Granata” family. He stressed that this partnership will enable them to connect with fans in novel ways while bolstering Betsson’s objective of amplifying its footprint in the Italian sports realm.
Stefano Tino, Managing Director of Betsson Group Italy, underscored the strategic significance of this alliance, emphasizing that it’s a crucial step for Betsson Sport to solidify its standing in the Italian market.
We were ecstatic to collaborate with such a legendary squad in Italian soccer! This alliance centers around crafting remarkable experiences for supporters.
This agreement mirrors our latest endeavor in South America, where we transitioned into the primary backer of Atlético Nacional, a genuine force in Colombian football.
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