Betano is making a significant push into the UK market, partnering with the established BV Group to bring their platform to British gamblers. Although no official release date is set, anticipate it shortly, particularly with Betano sponsoring both the 2024 Euros and Copa America. They’re obviously aiming for a grand entrance!
UK customers can anticipate enjoying Betano’s well-liked features such as in-play wagering, enhanced odds, and their distinctive wager constructor. Furthermore, with BV Group’s dedication to responsible gaming, players can expect a secure and pleasurable time.
Julio Iglesias Hernando, a high-ranking executive at Kaizen Gaming (the company that owns Betano), likened entering the UK market to joining the Premier League – it’s a huge step! He stressed the significance of securing the right collaborator in BV Group, suggesting a prosperous future for the joint effort.
Accountable entertainment has consistently been a core value for Kaizen Gaming and their Betano platform, a principle they plan to uphold as they expand their reach and backing of regional athletics. They are thrilled that their collaborators share this perspective,” stated a representative from the company.
Brent Almeida, Chief Commercial Officer of BVGroup, remarked, “Kaizen Gaming, primarily through its Betano brand, has solidified its position as a frontrunner in the internet gaming sector over recent years, collaborating with some of the most prominent sporting competitions worldwide, including the FIFA World Cup 2022 and the forthcoming UEFA Euro 2024 and Copa America 2024.
“We are pleased to join forces with Kaizen Gaming to introduce their Betano brand to the UK market. We are certain that, leveraging our advanced technology and operational proficiency, we will provide a secure and engaging gaming environment for sports enthusiasts, aligning with the reputation of this esteemed brand.”
This announcement comes on the heels of Betano’s notable move within the UK, where it was revealed they had consented to become Aston Villa’s new primary shirt sponsor in an agreement reportedly valued at £20 million ($25.33 million) annually over two years, commencing next season.
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