## Leading Sports Betting Media Group Recruits Seasoned Executive Britt Boeskov for Strategy Role
Better Collective, a prominent force in sports betting media, has named Britt Boeskov as their new Senior Vice President of Strategy. Boeskov, possessing an extensive background that includes numerous executive-level roles at Kindred Group, came on board on March 1st, 2022.
This key appointment underscores Better Collective’s objective to further cement its dominant position within the evolving sports betting media sector. Boeskov’s profound comprehension of the online realm, particularly her proficiency in user experience, product creation, and technological advancements, makes her ideally suited for this position.
Jesper Søgaard, CEO and Co-founder of Better Collective, conveyed his enthusiasm regarding Boeskov’s addition to the team: “We are delighted to welcome Britt and are certain she will make a substantial contribution. Her industry insights and leadership capabilities, especially in propelling digital projects for consumers, are invaluable resources. As a rapidly expanding company with ambitious aspirations, Britt’s expertise will be essential to our path forward.”
Boeskov expressed her excitement, stating: “Becoming a part of Better Collective at this critical juncture in their development is incredibly exhilarating. The chance to contribute to their worldwide growth while guaranteeing enduring stability through strategic evolution is a challenge I embrace. I have respected their work for a long time and am genuinely impressed by their ethos and drive.”
Enhanced Team strives to elevate the sports wagering experience, making it more enjoyable and captivating for all participants, ranging from recreational enthusiasts to seasoned gamblers. Their objective is to enhance transparency and fairness throughout the process, instilling confidence in every wager placed.
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